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Win a Free Copy of Guerrilla Influence Formula

A quick reminder to anyone in the Portland area: The very first riskologist mastermind (aka, Riskology.co meetup) is taking place tonight over beers at The Lucky Labrador (SE Location) at 7:00 PM. Everyone is welcome to come, just RSVP so we know know how many seats to save.

Hey friends,

We’re only 5 days away from the big launch of Riskology.co’s flagship product, Guerrilla Influence Formula. The purpose of the product, as I’ve explained before, is to help you find more followers for your cause.

If you’re a blogger, a small, online business owner, or especially a blogging small online business owner, then GIF is geared just for you. Over the last two months, I’ve been carefully piecing together everything I know about getting people to care about your important message as much as you do.

To be perfectly honest, I’m really proud of the results, which include a 33,000 word guide explaining every strategy and tactic I’ve used to make Riskology.co a successful website, the philosophy behind why they work so that you can tailor the lessons to your own needs, and a series of worksheets to make sure you don’t miss any steps as you apply the material.

But, since I’m not the only person whose ever built a following around an important message, I decided to include a number of other successful bloggers in the project to share all of their wisdom about how to rally an audience.

In total, if you decide the Guerrilla Influence Formula is a good fit for you, you’ll get access to:

  • The 33,000 word guide detailing everything I’ve learned about building a dedicated fanbase
  • A series of comprehensive worksheets to help you take action on all the information
  • Strategic interviews with 5 popular online business owners (plus transcripts)
  • A recorded mastermind session w/ 6 successful bloggers (plus transcripts)
  • A private webinar answering every audience building question for the initial group of buyers
  • The Blueprint showing exactly how Riskology.co went from zero to 2,000 subscribers in just 3 months.
  • Free updates for 6 months
  • My 1,000 Subscriber Guarantee


I’m really excited to launch this product next week because I know it’s going to help a lot of awesome people start taking over the Internet with stuff that actually matters, which is exactly what the world needs more of right about now.

Before all that, though, I want to take the chance to spread the love around a little bit. So, today, I’m going to give away a free advance copy of the Guerrilla Influence Formula to two people and there are two ways you can win:

Strategy 1: Leave a comment right here on the site letting me know what message you want to send to the world and why it’s important to you.

There’s no need to be verbose, in fact one of the most important lessons in the GIF is to be as clear and concise with your message as possible.

I have a small consortium of esteemed judges that will pick the best entry.

Strategy 2: “Like” the new, official Riskology.co Facebook Page.

Since the beginning, I’ve been connecting with readers on my personal profile and it’s been incredibly rewarding, but I also wanted a place that could be all about AR, and having a dedicated space will be better for you to connect with other like-minded folks.

Once you “like” the page, you’ll be automatically entered and the winner will be chosen at random.

Bonus Strategy 3: If the first two options aren’t enough for you, there’s a third way you can get your copy of GIF for free.

I’ve recently opened the Riskology.co Affiliate Program to help people with their own audiences actually get paid to support my work here by offering my products to their fans. I pay a 51% commission, so if you sell two copies, you’ll more than earn the purchase price back. Of course, if you sell more, then that money is all yours, too.

If you’re interested in a free copy of GIF, use one (or all) of the strategies above. Winners will be chosen and notified this weekend.

Thank you so much to everyone here who’s made this possible. I look forward to serving you. Now, go win yourself a copy.

Update: Congratulations to Serena! The judges were very pleased with your response and for that, you’ll get a copy of the Guerrilla Influence Formula on Monday, a day ahead of the launch!

Thanks so much to everyone who participated. You all have some fantastic missions and choosing a winner wasn’t an easy task. I’m  really looking forward to seeing so many of your projects.


Image by: wallyg

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What smart people are saying about this...

  1. Wohoo the beauty of now living my suitcase entrepreneur lifestyle in Buenos Aires is I can be the first to comment on your blog Tyler.

    Naturally I’d love to win a copy of your kick as GIF but I would also support you either way in your big hairy audacious launch.

    If I was in Portland you know I’d be there tonight.

    Much energy and good wishes.


  2. The message I want to spread is…if you are interested in something, no matter what it is, immerse yourself in it. You never know where it may lead you.

    Why is this important…I hear people often say something to the effect of “this is interesting, but I can’t pursue it because “. I think we are all capable of far more than we think, and spreading that idea is important to me.

  3. My message is…

    I want people to start seeing animals more equal to themselves. Same feelings, same level of pain and pleasure and same kind of souls.

    We do this by respecting our differences, respecting different needs and most importantly by educating OURSELVES so we can then in turn be good leaders for our animals.

    I want people to understand animals are not mini humans, but, at the same time, inside we are all the same.

    Same but different :)

    Thanks Riskology.co for helping me to slowly build the courage to grow into being myself.

  4. Through my example of changing my life and losing 70 lbs in a relatively short period of time (and keeping it off), I want to tell people that they CAN change their life and the past doesn’t dictate their future.

  5. Good luck with the launch, Tyler. I guess my message is: good tax and financial advice can be affordable. I want to help people use money for good (reaching their goals) not evil!

  6. Good Luck!! I hope everything goes great for you.

    My message would be this: Humankind has no limitations whatsover, except the ones we put ourselves. I want to help people to change their behaviour and look at the world critically so they can make their own decisions.

    Thank you!

  7. I want to help people lead better lives by studying ancient and Classical History. I love Latin and think I’m a better person for learning it, so I want to encourage others to do likewise.

  8. I want to help people DO impossible things. There are too many people out there “talking”. We need more doers

    p.s. congrats on the launch :) Sounds like it’s gonna be huge.

  9. I want to succeed as an artist. Most importantly I want to show that it’s possible to be passionate about what you do, and lead a creative life. There is no need to settle for normal. And I want to show people how to achieve that. But most importantly, I want to show my family and friends, because they’ve already given up.

    (There are little resources on how to succeed as an artist. There should be a no bullshit up-to-date resource.)

  10. My message (which I didn’t know I had until many people told me) is “you are doing okay, keep going”. I’m told in one group after another that I am the unofficial encourager and I love that because everyone IS okay and they need to know that. How can you grow if you think you are no good already?

    I’ve noticed you build people up and reach out in acceptance and friendship; that’s why I enjoy being here.

  11. My message is: you have the power to make your life great… so do it! Figure out what you love and find a way to make it happen.

    Why it’s important: We’re all going to die, and the only thing we really know about that is it will happen way too soon. Yet the vast majority of us trudge through life doing what we’re told and living the beige. It’s the ultimate waste.

  12. My message is: Give your total committment to the one thing that you fear to fail at most.

    Even if you have to go without sleep
    Even if you have to smash your face through brick walls
    Even if all of your friends and family laugh at you

    Don’t quit.

  13. My message (aimed toward families): Tiny, simple living can free us up to pursue our passions and purpose.

    Importance: We can have collective impact through increased charitable giving, creation of itty bitty businesses, meaningful work, and strong collaborative communities.

    Thanks for the fabulous giveaway opportunity, Tyler.

  14. cool, thanks for the chance!

    message: communities can be designed smarter to provide as much opportunity for anyone to enjoy life, regardless of limitations.

    why it’s important to me: almost 12yrs ago I broke my neck & have a spinal cord injury b/c of it. It has taken me some time to figure out how to use my experiences for the “greater good.” My wife is an occupational therapist & I’m nearing completion of a graduate degree in therapeutic recreation. Our skills combined have massive potential & I’m investigating that potential for a business as I finish up school.

  15. The message I’m trying to spread, through the enjoyment of fishing, music & vodka, is:

    On their death beds, no one has ever muttered the words, “I wish I worked more” with their last breath.

    Have fun. Live life. Help others.


  16. I’d like to spread the message of living an extraordinary life while being solidly rooted in family life.

    I’d like to take the lessons and information you and your peers write about and apply it to people with families. People that want to live a mundane/extraordinary hybrid lifestyle.
    – The husband and wife who enjoys their 8-5 and needs it to support their family, but wants to make an impact elsewhere while still seeing their children
    – Someone in the early phases of being a parent, where time and energy are precious resources, but still wants to maintain hobbies or passion projects

  17. I’ve been looking forward to the launch for a while and I hope it’s a success in your book, Tyler.

    The message I want to share with entrepreneurs, freelancers, and small business people everywhere is:

    Build your life and career around the things which make you lovable, unique, and that people can relate to. These are the core elements to your story (or your company’s story). The most successful people and companies intentionally stand for things far bigger than themselves and attract the people who value that in the world. I want more people to make that kind of commitment.

    Good luck with the GIF launch!

  18. Hey Tyler!

    My Message:
    The US underemployment rate (people out of work, involuntary part-time, and unable to get a job but have the skills) is 16.7%. Gallup Polling puts it at 18.4%. That means that 1 in every 6 people are out of work, aren’t working enough or can’t get a job even though they are qualified.

    In short, they don’t make enough money.

    While correlation is not causation, that number is peculiarly close to the poverty rate of 14.3% (43.6 million people in poverty. That’s the combined population of everyone in Florida, Illinois & Georgia).

    Whether it be a family of 1 or 2, just an extra $1000 per month would be enough to rise them above the poverty line. For families of 3 and 4, an extra $1000 would also bring them out of poverty even if there was just one breadwinner who had a part-time (4 hour/day) minimum wage job.

    In 1 year, I want to help 100 people make an extra $1000 per month in their online business. In 2 years, I want to help 1000. My long term vision is to provide the information, tools and resources for the average person to not just rise out of poverty but simply create freedom of time and money to fully actualize themselves ala Maslow’s hierarchy of needs.

    In short…I wanna change the world. I know I’ll do it but with your help, I think I shave at least a decade or two off how long it’ll take me.

    To The Success of All Other Risk-Takers,

  19. Still loving the site Tyler! Good luck with the launch.

    I think my message would be against being conventional. It took me the best part of my 30 years to realize that there is not a list of things you need to check off to be successful. The ‘right way’ to live your life doesn’t have to mean going to college, getting a good job, getting married, buying a house, having kids, working for 35 years, retire and see/do all the things you wanted to do for the last 35 years that you were afraid to because it wasn’t considered ‘normal.’ We all measure our own successes based on our own ambitions, desires,and loves, not society’s, or your parents, or your friends. So start living the way YOU want!

  20. Tyler,

    I want to let the world know the importance the focus on a seemingly small aspect of something (Paretos law taken to a further extreme, say 95/5) can make the biggest difference. That’s why Mark Twain and friends were right to steer away from that which is popular. The real results come from the ones out the box.

    I also want to show those who are having trouble redesigning their lifestyle partly bc of no immediate or tangible support, how to get past that difficulty.

    Thanks and congrats!


  21. My message to everybody out there is…

    There are people around you who would give up their lives for you to live yours, if that was a decision they had to make. Don’t waste that precious gift of life by letting it just happen to you. Create the world you want to live in, and give thanks that you have the power to make any decision you see fit. Decide once and for all, to let go of the small stuff and be grateful for the big stuff…the important stuff. You know what’s really important in your life, but how often do you express it, or even take the courage to ‘LIVE IT’

    Your life is important, so make important lifestyle choices. You deserve to be all you can possibly be.

  22. My message is in two things: 1) my developing product “The L.I.S.T. Book” (Life In Simple Terms). It is designed for the practical-romantic woman to help get her organized, motivated and inspired to pursue and accomplish all her goals and dreams.

    2)My music – You’re free to love, live, have, give, laugh, cry, and ask the reasons why! You’re free to speak, sing, follow all your dreams, move, dance, take another chance! You’re free to rest, play, serve, pray, do, be, and if the Son shall set you free, you’ll be free indeed!

  23. I want to spread the word that there are no more excuses for not being able to do what you want. It’s really that simple. We can change our lives and the lives of others just by caring.

  24. Hi Tyler!

    My four-fold path to making an impact:
    1.) Accept who you are and your circumstances.
    2.) Understand that how you feel about it is unconditionally OK.
    3.) If you want a better situation – make that desire OK.
    4.) Make that change happen – just do it!

    Thank you for making this happen!

  25. Purpose. It is what drives us to accomplish. Finding, dwelling, and thriving in our purpose provide the framework for excellence and innovation. My life purpose is to help high school students understand their personality, prepare for life through college, exploration, or trade school (depending on the person), and live freely in their strengths; to find their purpose in life.

  26. The message I want to send:
    No matter who you are or what age you are you can accomplish any epic journey you want. I am starting a blog to track and share my experiences about training for the Chicago Marathon. (I’m 32, 292 pounds and have never run a marathon before.) Plus I am going to raise $1 million dollars for the American Diabetes Association. It’s a physical, health and wellness epic quest to help others and improve myself. Through my examples and trials I will pass on lessons, epiphanies and hopefully inspire others to something they never thought they could do.

  27. Excellent. My current message is to teach people how to live more simply through the foods they eat – it’s healthier, cheaper, and better for the environment.

  28. The message i want to send is – Embracing your culture and finding creative and innovate ways of promoting and keeping it alive, can help to make a happy and sustainable living, not just financially but in your everyday life.

  29. Lots of time to think during recovery from long illness as a result of burn out along with my 40th birthday during that time, i.e. midlife crisis knocking on my door, made me look back and compare where I am with where I wanted to be and what my plans for the future are as opposed to what my future would be if I continued along the same path. The result was more than shocking so I decided the time to change is now. I am drafting a site where I’ll blog what and how I put back on track and the lessons learned in doing so. My message is to show people how I’m working on making my life feel right again and that if they can do it, so can I. I’ve vowed never to be a wage slave again even if it means going back from excess to mere luxury, i.e. access to health care and housing and food so it is also a message about gratitude and generativity. I want to make a small change around me by doing so and ideally encourage others to do the same.

  30. My message (that is developing on my blog) is how to be more mindful in your life in realistic terms — about money, about passion, and just about life. My goal is to do that without being all preachy and not advocating things that don’t work for me.

  31. I’m putting together a website to show/teach people that anyone can achieve epic vitality. I was diagnosed with fibromyalgia about 3 years ago. Since then I have resolved most of my symptoms and continue on a path to even more vibrant health and happiness. This journey has caused me rethink many things about life and I want to share what I have already learned as well as document the steps I take to continue to improve my life.

  32. We are each members of a family, a community, a country and the world. As such, we have a responsibility to each person in those groups.

    My message is about debt and risk. It’s about paying cash for purchases. It’s about not leveraging our futures for the sake of immediate gratification.

    My message is about personal responsibility and not walking away from poor finanical decisions.

    Thanks, Tyler! This is a great way to get people to articulate and focus their intentions.

  33. My message is…

    Our family is on a journey to live more simply, because we had way too much stuff and were way too busy.

    It is important to me because…

    There are issues unique to families who are trying their hand at voluntary simplicity. I hope by sharing our journey it will help other families improve their lives too.

  34. Okay, I have been thinking a lot about what my message to the world will be.
    Here it is…
    “Pursue ONLY the things and people in life that will encourage you to become a fantastic person”

    If only more people will hear this message, than they could get rid of the waste and harmful things in their life and surround themselves with awesome people, LIKE YOU and many others.

  35. Hi Tyler,

    I gotta give it to you. Another great post. And darn, I’m next door in California. But very awesome of you (and the other bloggers) to share your experience and tips.

    Glad you have a page on Facebook now!
    Have a good day.

  36. Tyler’s writing has encouraged me to go further and farther in my new career of being self employed than ever imagined. My deepest thanks and appreciation to Tyler for his wit, words of encouragement, and his willingess to share Riskology.co with others so they may launch a new life and means of living in an ever clinging recession! Thanks for all you are doing, Tyler……You help make the seemingly impossible, possible!!!

  37. I just want to pay for my copy, because I really think the world benefits more when you stay out of the cubicle nation 😉

    Man I wish you a monster launch!


  38. My message: People should wake up every day feeling senses of: wonder, curiosity, joy and most importantly – purpose. Whether someone’s joy is the organized chaos of world travel, or the quiet life on a family farm make no difference.

    Why this is important: I’ve been through not having any of the above – it’s not living. Humans were blessed with the almost statistically impossible blessing of consciousness – we should enjoy that by optimizing our consciousness for maximum “X.” (X = “your” greatest happinesses in life)

  39. My message is that life doesn’t have to end in suburbia once you get married and have children. Go the the dark and boring side of adult life, and then go somewhere better.

    Thanks for the awesome giveaway Tyler.

  40. My message would be on how to take control of your own thinking process and begin to “live” your philosophies instead of just speaking them. To empower yourself and educate yourself so that you can be healthier (mind and body). To stop expecting the Government and Marketing agencies to take care of us.
    Just sayin!

    Seanna Bergin

  41. One machine can do the work of 50 ordinary men, but no machine can do the work of one extraordinary man.- Elbert Hubbard

    I wish I had said that, but I am trying to live it!

  42. Thanks, Tyler–I’m very much looking forward to the launch. Best wishes for it. Minneapolis is too far away to join in on the meetup, though I wish I could. I really loved the Lucky Labrador on a recent vacation to Portland (also enjoyed Clever Cycles across the street) Have fun!

    And thanks, everybody else posting on the comments here–so many inspiring folks out there.

    My message is that creativity is crucial for human lives. In every form, from the artistic to creative thinking like Tyler’s approach to work and risk, to living with less, to standing up to corporations, to starting your own unorthodox business, creativity allows us to be engaged and present in our lives.

    But we’re taught that using creativity is childish. It’s unrealistic. It’s fantasy. We’re taught to conform, to imagine in mostly consumerist ways, like, “If only I had a 62-inch plasma TV, then everything would be great.”

    As Emerson said, “The virtue in most request is conformity. Self-reliance is its aversion.”

    Embracing creativity in whatever form it comes to us is the best way to wreck the rules and make up the life we want to live. And it’s the best way to save the world, too. The world needs us to think creatively, and act on these new ideas, because the status quo isn’t working out too well.

    Thanks again, Tyler!

  43. I’m in the process of setting up a website to sell the books that my mother and others have written over the years. All the books are independently published and are very good but the authors aren’t internet savvy. (they are all older folks). I’d love for the books to reach a broader audience and I know a website will help.

  44. There’s only one message that is, in my estimation, worth sharing – the source of all life.

    There is a God. He is all loving. He is all good. There’s nothing in this world like knowing Him.

  45. Tyler, this is amazing. And man, do I need this right now. Truth.

    My message:
    Create and live awesomely. With crack-addict like intensity. It’s the most-fulfilling path to freedom.

    ( sure I’m throwing out some fragments but it’s all about creative freedom)

    Good luck!

  46. Hey Tyler,

    Congrats on the new product! It’s great that you have transitioned in the money-making phase of the business.

    My message is simple: earn more. I’m launching a new site in January and I’m really excited. Everything I write about will cover earning more money, more time, and more freedom. All things I’m sure you can support.

    Thanks for the consideration!

  47. Wow, so many awesome responses! I have no idea how my friends, err…unbiased judges…are going to pick a winner, but I trust them to figure it out.

    They’re going to pick tomorrow morning, so you still have a little time to enter if you haven’t yet.

    Thanks everyone!

  48. I want to spread the message that fear needs to be faced, because that is the only way to live an amazing life. And the key to facing that fear is faith in a loving, caring God.

  49. Message: Persistence Pays Off

    Importance: We all can lead more productive lives by staying committed, being persistent, and achieving the results we desire.

  50. Holy moly, the GIF sounds freaking awesome!! I would LOVE (and so use) a copy since I’m in the process of creating a new site right now.

    My message is this: live your truth, love yourself, shine from the inside out. My mission is to help people take action to step into their highest, most authentic selves; to dream and DO. The world needs us to share our gifts and live out loud!!

    Thanks, Tyler and good luck with the launch!!

  51. What the world needs to know: that moving can be an adventure and peace comes when communities are connected.

    And I want to share how to have moving go smoothly and stress-free while creating vibrant communities and connections world-wide!

  52. thanks for bringing so many great people with great ideas and messages together with your offer. you are awesome!

    my message is “apprenternship” – to create a cultural transformation in the conventional workforce based on authenticity, mutual mentoring, legacy building, and servant leadership..

    [backstory … apprenticeship + internship = apprenternship… we are all students, and we can always be teachers. i believe hierarchical working relationships must transform to be healthy – between interns and new employer; among staff, management, and union; across all levels – where authenticity and personal (not only professional) goals are truly valued, an environment where mentoring “down” is as important as mentoring “up” (mutual mentoring), where creating legacy can begin in the beginning, where a self-preservation mindset steps aside for a kind of servant leadership mindset.]

  53. Fabulous website. A student of mine alerted me to it and I’m so happy he did. My message is: to learn one new thing a day. It makes life really interesting and may help you to help somebody else!

Founded with love by Tyler Tervooren

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