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Welcome To The Future of Riskology + 4 Big Announcements

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Fellow Riskologist,

First: We have a new site design! If you’re reading via email or RSS, come check it out!

Happy Cyber Monday! Just in case you decided to forego the absolute madness on Friday, online retailers are now firing up their own sales for another onslaught of consumerism.

Get out your credit card!

Here in the land of Riskology, there’s nothing new for sale. But that’s no reason not to celebrate. Today, I’m excited to launch a few really big things. Let me tell you about them now.

Re-branding: Riskology.co Is Now “Riskology.co”

Over the last year, I’ve often questioned myself, “Why did I choose the name Riskology.co?”

In some ways, the answer was quite clear: Because “riskology” is a great word to describe what we’re focused on, and “advanced” tells the world we’re really good at it.

But as our community here continues to grow and expand, I started to feel like “Advanced” Riskology was a bit of a derivative. Why do we need to say “Advanced”? We’re so amazing, shouldn’t it just be implied?

So, advancedriskology.com now redirects to riskology.co, and this is where our community will live for the foreseeable future. If you Google “Riskology” 80% or better of the first page results come to this site or something related to it. Might as well step up and own it!

I’ve also considered the business that’s grown up around this project and turned into my full-time job. It’s been a bit haphazard in the past, but the future is clear: You’ve all told me what topics are important to you and the goals you have. I’m already busy building new products and courses to help you with them.

For those of you who’ve been reading since the beginning, you’ll remember this whole project started on my personal site before moving to its own domain.

Now, it’s getting even simpler.

Welcome to Riskology.co. It doesn’t get much simpler than this, so I think we’re set for a while!

–>Visit the new site.

A Fresh New Look

When Riskology.co was born in April 2010, I had no idea what the future held, and I didn’t know if I’d even stick to this project through the end of the year.

So, instead of paying a bunch of money for web design, I bought a WordPress theme and spent a month customizing it. Perfect! The only problem was I had no idea what I was doing. It looked okay, but if you gazed under the hood you’d see an engine held together with paperclips and duct tape.

Nevertheless, the old design served our community well for more than three years.

Today, our design grows up.

It’s boldly different from the past but with little throwbacks mixed in to remind us where we came from and the path we walked to get here.

This project has been in the works for a very long time. Months of planning, coding, and testing. I tried to hire several different designers. It never worked out; they didn’t “get it.” What you see now is another Tyler Tervooren production.

I hope you like it. If you don’t, give it a few years and I’ll try again!

–>Check out the new design.

The Smart Riskologist Test

Since starting this project more than three years ago, I’ve always thought: “Wouldn’t it be cool if there were a test that could evaluate your risk-taking skills?”

What if it were easy to figure out where you’re already taking smart risks and where you might be taking bad ones without realizing it?

I’d been half-hoping someone else would build it because it seemed like a lot of work.

Well, I finally got tired of waiting and built it myself. In the next 5 minutes, you can get an analysis of your risk-taking habits complete with explanations for how to improve your skills.

The test is based on the lessons taught right here at Riskology.co and proven psychological research from some of the smartest people on the planet.

–>Take the Smart Riskologist Test.

Project Launch Consulting Now Available. Hooray!

I was talking to family over Thanksgiving and the topic turned to my penchant for starting businesses. A quick count reveals I’m going on #7.

Fun fact: I thought my first business was in high school doing landscaping but, in fact, it was in 4th grade selling Pogs (remember those!?) to friends on the playground.

Over the years, I’ve learned more than I ever thought possible about what it takes to start a business, grow it, and maintain my sanity while doing so. That last part is still in progress!

Because I keep myself so busy with my own projects, I’ve always rejected the idea of offering one-on-one help. But after much soul-searching and a few great experiences, I’ve decided to clear some space in my schedule to do a limited amount of intensive one-on-one business coaching.

This is still very much “in beta,” but if you’re self-motivated and dedicated to starting or growing your business and you’re looking for some one-on-one guidance, I’d love to hear from you.

–>Get in touch about project launch consulting.

Side note: My decision to start project launch consulting  coincides with a very big project of my own focused on independent entrepreneurs that I’ll be announcing on Thursday along with a few collaborators. Keep yours eyes peeled!

So, it’s a big day at Riskology.co. And more is coming on Thursday. Until then…

What do you think of the rebrand? The new design? The Smart Riskologist Test? Let me know in the comments.

Yours in risk-taking,
Founder, Riskology.co

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What smart people are saying about this...

  1. Joseph Ratliff says:


    One word to describe what I see with your new design. Love it.

  2. Lisa Robbins says:

    I came here looking for your guide for men about attracting women online that I thought a friend would like. I landed on your new site. Awesome! Nice job, Tyler!

  3. Martin says:

    Great design! Greetings from Buenos Aires. I came on to see your article on surviving down here and was pleasantly surprised with this.

  4. Neoglitch says:

    Hello there Tyler. Been following the blog on and off for a couple of years now.

    Well… you really want to know how I feel about the new design? On one part, I like it because it’s sleek and simple; pretty neat, organized and functional. On the other hand, I don’t like it because it looks aseptic an a bit boring. When I checked the redesigned site the first time, I saw the Riskology logo and for a moment (I kid you not) I thought I had arrived to the website of an insurance company!

    I really liked the old logo (although it was WAY too big). Personally, I’d love to see some of that “old-style” and “exploration” vibes from the old site implemented on this new design, while keeping it simple of course.

    One more thing Tyler: Is Riskology.co uncopyrighted like Riskology.co was? If so, I suggest you let users know with a link on your footer.

    Wish you great success with your new projects! :D

    • Hey Neoglitch. Thanks for leaving your feedback. I’m glad you’re finding the site easier to use now! Don’t worry if you don’t like the design so much. Will give it an update in a few years! ;)

      Of course, you can always skip the site altogether by getting on our newsletter list.

    • Tim Fau says:

      I thought the same thing about the logo… looks very insurance company like. Way to neat and geometric for a site that’s all about taking risks. Also not a big fan of the Open Sans type choice for this website. A sans serif doesn’t really convey a feeling of risk taking or adventure. It has it’s place, but I don’t think it belongs on this website (or, at least not while being used as heavily as it is).

      If I may ask, Tyler, how did the designers you tried to hire not “get it”? What were you going for that they didn’t get? Because I’m a designer and I don’t get it, so I’m really curious.

  5. Therese says:

    Looks great!

  6. Joel Zaslofsky says:

    My innner minimalist is drooling over the site design. Please tell me you’re going to package this up as a WordPress theme.

    Also, the static header is awesome. And the new logo is dope. OK, I’m going to stop now so I don’t come across as a total fan boy (even though I am, bud).

  7. Scott Dinsmore says:

    Yeah baby!!!! Well done Tyler. Love seeing the new look out to the world. Also like the sound of launch consulting. Talk about useful!

  8. Jacob Sokol says:

    Congratz, Tyler! Great to see your evolution!

Founded with love by Tyler Tervooren

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