Superhero Leadership: 3 Lessons From Marvel Comics’ Unlikely Success

The gist: If you want to become successful, there are three important leadership lessons from Marvel’s story that will help you become a superhero leader.


Like his superheroes who rush into danger and defy the odds to save the day, the creator of Marvel, Martin Goodman, is a leader who understands the importance of taking risks.

After a few jobs and mild success in the publishing industry, Martin decided to start his own company. Since superhero characters were becoming popular, he made an enormous bet. He hired a company to develop a super hero comic book and printed a million copies. His first comic and he was already betting the company on it.

If they called him crazy, it wasn’t for long. Martin worked hard to develop his leadership and intuition for products that could go big, and he knew he had a hit when his writers delivered the star character in his new magazine: The Human Torch.

If this story is starting to sound familiar but you can’t quite place it, The Human Torch went on to become a founding member of The Fantastic Four—one of the longest lasting and most recognizable comic brands in history.1

If Martin’s story teaches us anything, it’s that, if you want to know how it feels to create something great, you must also know how it feels to go out on a limb and stand at the brink of failure.

If you want to ride that wave and experience it yourself, there are three important leadership lessons and rules for success from the Marvel story.

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